Philco Bet the Farm on The Predicta… and Lost
Philco was a common household brand for many years. The company started in 1892, making street lights. Then they pivoted to batteries. This was big business when early radios were all battery-operated. But in the 1920s, line-powered radios threatened to shrink their customer base, so they pivoted again. This time, they started making radios. So what happened? [The Last Shift] has the story , and you can see the video below. Philco used advanced manufacturing techniques to make radios more affordable. By 1930, they were the number one radio maker in the world. After World War II, they moved into everything electric: mostly appliances, but also the new king of the electronics market, the television. Philco faced much competition and wanted to stand out. The answer was the Predicta, a TV like no other at the time. It used an advanced semi-flat picture tube with a plastic coating. The 17-inch or 21-inch picture tube was detached from the TV itself. In one model, the tube sat on top of ...